Optimum Nutrition

How to Apply to Optimum Nutrition PR List

Optimum Nutrition accepts PR applications from content creators with 25K+ followers. They use a direct application form — fill it out with your channel stats, niche, and a short pitch explaining why your audience is a good fit.

What Optimum Nutrition Looks for in Creator Pitches

As a supplements brand, Optimum Nutrition typically looks for creators whose audience genuinely uses and cares about supplements products. They are especially interested in Fitness, Supplements, Sports Nutrition, Wellness content. A minimum of 25K followers is required, but engagement rate matters more than raw follower count — brands consistently report that a 3–5% engagement rate converts better than a large passive audience. This program is open to creators based in Worldwide, US.

Optimum Nutrition PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Optimum Nutrition product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Optimum Nutrition has an average response time of around 6 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.