Does Optimum Nutrition send PR packages to small influencers?

Optimum Nutrition lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Optimum Nutrition send in a PR package?

Their best-known product is Gold Standard Whey Protein. A typical Optimum Nutrition PR package is worth about $90. Products retail around $45.

How do I apply to the Optimum Nutrition PR list?

Optimum Nutrition takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Optimum Nutrition pay creators?

Optimum Nutrition mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Optimum Nutrition work with creators in?

Optimum Nutrition works with creators in Worldwide, US.

How long does Optimum Nutrition take to reply?

Creators who hear back from Optimum Nutrition usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Optimum Nutrition

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About Optimum Nutrition

World's #1 sports nutrition brand trusted by athletes worldwide. Known for Gold Standard Whey Protein and comprehensive supplement line for performance nutrition.

What Optimum Nutrition sends creators

Hero product: Gold Standard Whey Protein
Typical PR package value: ~$90
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Optimum Nutrition wants to reach

Optimum Nutrition's customers are athletes and fitness enthusiasts seeking performance nutrition. Creators whose followers match that profile get the strongest response.

Content that fits Optimum Nutrition: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

39%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Niche

Fitness, Supplements, Sports Nutrition, Wellness

Regions

Worldwide, US

Social Media

How to get on the Optimum Nutrition PR list

Optimum Nutrition works with creators from around 25K followers in Worldwide, US. Applications go through Optimum Nutrition's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Optimum Nutrition

Build your pitch around Gold Standard Whey Protein, the product Optimum Nutrition is best known for. Show how your audience overlaps with theirs (athletes and fitness enthusiasts seeking performance nutrition) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in Fitness, Supplements, Sports Nutrition, Wellness is the closest fit. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.