Does Olly send PR packages to small influencers?

Olly lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Olly send in a PR package?

Their best-known product is Precise Probiotics. A typical Olly PR package is worth about $50. Products retail around $20.

How do I apply to the Olly PR list?

Olly takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Olly pay creators?

Olly mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Olly work with creators in?

Olly works with creators in US.

How long does Olly take to reply?

Creators who hear back from Olly usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Olly

Wellnessolly.com →

Accepting PR

About Olly

Wellness supplement brand offering gummy vitamins and functional supplements. Known for gummy vitamins, sleep supplements, and energy boosters. Gummy format, functional supplements, accessible wellness.

What Olly sends creators

Hero product: Precise Probiotics
Typical PR package value: ~$50
Average retail price: ~$20
Collaboration type: Gifted product (no fee)
Product types: gummies, supplements

Who Olly wants to reach

Olly's customers are health-conscious women seeking targeted wellness supplements. Creators whose followers match that profile get the strongest response.

Content that fits Olly: content that matches their wellness brand voice.

Olly on social

New name, same delightfulness. We’ve moved to @ollywellness · Instagram
New name, same delightfulness. We’ve moved to @ollywellness · Instagram
New name, same delightfulness. We’ve moved to @ollywellness · Instagram

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

supplements, vitamins

Preferred Platforms

instagram, tiktok

Regions

Social Media

How to get on the Olly PR list

Olly works with creators from around 500 followers on Instagram and TikTok in US. Applications go through Olly's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Olly

Build your pitch around Precise Probiotics, the product Olly is best known for. Show how your audience overlaps with theirs (health-conscious women seeking targeted wellness supplements) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in supplements, vitamins is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Olly PR FAQ

Does Olly send PR packages to small influencers?: Olly lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Olly send in a PR package?: Their best-known product is Precise Probiotics. A typical Olly PR package is worth about $50. Products retail around $20.
How do I apply to the Olly PR list?: Olly takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Olly pay creators?: Olly mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Olly work with creators in?: Olly works with creators in US.
How long does Olly take to reply?: Creators who hear back from Olly usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more wellness brands with open PR applications on the Wellness directory, or browse the full PR forms directory to find your next collaboration.

Olly details last updated September 2026.