Does Olaplex send PR packages to small influencers?

Olaplex lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Olaplex send in a PR package?

Their best-known product is 3D Curl Repair Hydrating Shampoo & Conditioner. A typical Olaplex PR package is worth about $50. Products retail around $28.

How do I apply to the Olaplex PR list?

Olaplex prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Olaplex pay creators?

Olaplex mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Olaplex work with creators in?

Olaplex works with creators in Global.

How long does Olaplex take to reply?

Creators who hear back from Olaplex usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Olaplex

Haircareolaplex.com →

Accepting PR

About Olaplex

Revolutionary haircare brand built on bond-building technology. Olaplex repairs and strengthens damaged hair with patented Bis-Aminopropyl Diglycol Dimaleate.

What Olaplex sends creators

Hero product: 3D Curl Repair Hydrating Shampoo & Conditioner
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)
Product types: hair treatments

Who Olaplex wants to reach

Olaplex's customers are all hair types seeking strength, repair, and protection. Creators whose followers match that profile get the strongest response.

Content that fits Olaplex: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Olaplex on social

@olaplex has 467K followers on TikTok across 2,199 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Niche

haircare

Preferred Platforms

instagram, tiktok

Regions

Global

Social Media

How to get on the Olaplex PR list

Olaplex works with creators from around 10K followers on Instagram and TikTok in Global. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Olaplex

Build your pitch around 3D Curl Repair Hydrating Shampoo & Conditioner, the product Olaplex is best known for. Show how your audience overlaps with theirs (all hair types seeking strength, repair, and protection) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in haircare is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Olaplex PR FAQ

Does Olaplex send PR packages to small influencers?: Olaplex lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Olaplex send in a PR package?: Their best-known product is 3D Curl Repair Hydrating Shampoo & Conditioner. A typical Olaplex PR package is worth about $50. Products retail around $28.
How do I apply to the Olaplex PR list?: Olaplex prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Olaplex pay creators?: Olaplex mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Olaplex work with creators in?: Olaplex works with creators in Global.
How long does Olaplex take to reply?: Creators who hear back from Olaplex usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

Olaplex details last updated September 2026.