Does Nutricost send PR packages to small influencers?

Nutricost lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Nutricost send in a PR package?

Their best-known product is Whey Protein Powder. A typical Nutricost PR package is worth about $50. Products retail around $28.

How do I apply to the Nutricost PR list?

Nutricost takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Nutricost pay creators?

Nutricost runs a affiliate commission on sales programme.

How long does Nutricost take to reply?

Creators who hear back from Nutricost usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Nutricost

Supplementsnutricost.com →

Accepting PR

About Nutricost

We partner with fitness enthusiasts, athletes, and world-class trainers to represent our unparalleled product range. Our team is here to reward you for driving customers to our site, and sharing about Nutricost.

What Nutricost sends creators

Hero product: Whey Protein Powder
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Affiliate commission on sales

Who Nutricost wants to reach

Nutricost's customers are fitness enthusiasts and athletes seeking affordable, quality supplements. Creators whose followers match that profile get the strongest response.

Content that fits Nutricost: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

32%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Nutricost PR list

Nutricost works with creators from around 500 followers. Applications go through Nutricost's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Nutricost

Build your pitch around Whey Protein Powder, the product Nutricost is best known for. Show how your audience overlaps with theirs (fitness enthusiasts and athletes seeking affordable, quality supplements) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Nutricost PR FAQ

Does Nutricost send PR packages to small influencers?: Nutricost lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Nutricost send in a PR package?: Their best-known product is Whey Protein Powder. A typical Nutricost PR package is worth about $50. Products retail around $28.
How do I apply to the Nutricost PR list?: Nutricost takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Nutricost pay creators?: Nutricost runs a affiliate commission on sales programme.
How long does Nutricost take to reply?: Creators who hear back from Nutricost usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

Nutricost details last updated October 2026.