Does NovaHair send PR packages to small influencers?

NovaHair has no stated follower minimum, so nano and micro creators can apply.

What does NovaHair send in a PR package?

Their best-known product is Instant Dye Shampoo. A typical NovaHair PR package is worth about $50. Products retail around $35.

How do I apply to the NovaHair PR list?

NovaHair prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does NovaHair pay creators?

NovaHair mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does NovaHair work with creators in?

NovaHair works with creators in Worldwide.

How long does NovaHair take to reply?

Creators who hear back from NovaHair usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

NovaHair

Haircareshopnovahair.com →

Accepting PR

About NovaHair

NovaHair makes instant dye shampoo formulated with natural ingredients to cover gray hair and restore color. The product offers visible results in 10 minutes for all hair types.

What NovaHair sends creators

Hero product: Instant Dye Shampoo
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product (no fee)
Product types: shampoos, hair dyes

Who NovaHair wants to reach

NovaHair's customers are people with gray hair seeking convenient at-home color restoration. Creators whose followers match that profile get the strongest response.

Content that fits NovaHair: content that matches their wellness brand voice.

Brand Stats

37%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

haircare, anti-aging

Regions

Worldwide

Social Media

How to get on the NovaHair PR list

NovaHair works with creators of any size in Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for NovaHair

Build your pitch around Instant Dye Shampoo, the product NovaHair is best known for. Show how your audience overlaps with theirs (people with gray hair seeking convenient at-home color restoration) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in haircare, anti-aging is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

NovaHair PR FAQ

Does NovaHair send PR packages to small influencers?: NovaHair has no stated follower minimum, so nano and micro creators can apply.
What does NovaHair send in a PR package?: Their best-known product is Instant Dye Shampoo. A typical NovaHair PR package is worth about $50. Products retail around $35.
How do I apply to the NovaHair PR list?: NovaHair prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does NovaHair pay creators?: NovaHair mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does NovaHair work with creators in?: NovaHair works with creators in Worldwide.
How long does NovaHair take to reply?: Creators who hear back from NovaHair usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

NovaHair details last updated October 2026.