Merit

Accepting PR

About Merit

Merit Beauty, founded by Katherine Power, celebrates minimalist beauty with luxurious, clean formulas. Launched in 2020, the brand champions effortless elegance, offering multitasking products for a refined, natural look. With a commitment to sustainability and inclusivity, Merit empowers individuals to embrace their unique beauty while enhancing their skincare routine. For more news about Merit, see our related stories below company information.

Brand Stats

34%

Response Rate

Industry average

~6d

Avg. Response

When they reply

Social Media

How to Apply to Merit PR List

Merit accepts PR applications from content creators. Unlock the direct contact details above to reach their PR team.

What Merit Looks for in Creator Pitches

Merit typically looks for creators whose audience genuinely uses and cares about products in their niche. There is no stated minimum follower requirement, making Merit accessible to nano and micro creators.

Merit PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Merit product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Merit has an average response time of around 6 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more brands with open PR applications on the brand directory, or browse the full PR forms directory to find your next collaboration.