Does Madewell send PR packages to small influencers?

Madewell lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Madewell send in a PR package?

Their best-known product is Jeans. A typical Madewell PR package is worth about $50. Products retail around $98.

How do I apply to the Madewell PR list?

Madewell prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Madewell pay creators?

Madewell mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Madewell work with creators in?

Madewell works with creators in US, Worldwide.

How long does Madewell take to reply?

Creators who hear back from Madewell usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Madewell

Fashionmadewell.com →

Accepting PR

About Madewell

Shop Madewell for effortless men’s and women’s styles, from signature denim and soft knits to modern fits made for real life.

What Madewell sends creators

Hero product: Jeans
Typical PR package value: ~$50
Average retail price: ~$98
Collaboration type: Gifted product (no fee)

Who Madewell wants to reach

Madewell's customers are men and women seeking quality denim and everyday clothing. Creators whose followers match that profile get the strongest response.

Content that fits Madewell: content that matches their casual brand voice.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Madewell PR list

Madewell works with creators from around 10K followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Madewell

Build your pitch around Jeans, the product Madewell is best known for. Show how your audience overlaps with theirs (men and women seeking quality denim and everyday clothing) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Madewell PR FAQ

Does Madewell send PR packages to small influencers?: Madewell lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Madewell send in a PR package?: Their best-known product is Jeans. A typical Madewell PR package is worth about $50. Products retail around $98.
How do I apply to the Madewell PR list?: Madewell prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Madewell pay creators?: Madewell mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Madewell work with creators in?: Madewell works with creators in US, Worldwide.
How long does Madewell take to reply?: Creators who hear back from Madewell usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Madewell details last updated July 2026.