Does Lyons Raw send PR packages to small influencers?

Lyons Raw has no stated follower minimum, so nano and micro creators can apply.

What does Lyons Raw send in a PR package?

Their best-known product is 100% Strawberry Powder. A typical Lyons Raw PR package is worth about $50. Products retail around $16.

How do I apply to the Lyons Raw PR list?

Lyons Raw prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Lyons Raw pay creators?

Lyons Raw mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Lyons Raw work with creators in?

Lyons Raw works with creators in Australia, Worldwide.

How long does Lyons Raw take to reply?

Creators who hear back from Lyons Raw usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lyons Raw

Foodlyonsraw.com.au →

Accepting PR

About Lyons Raw

Australian brand creating freeze-dried fruit powders from single-ingredient wholefoods sourced from local farmers. Products are designed for baking, cooking, health shakes, and beauty applications.

What Lyons Raw sends creators

Hero product: 100% Strawberry Powder
Typical PR package value: ~$50
Average retail price: ~$16
Collaboration type: Gifted product (no fee)
Product types: fruit powders, tea towels, measuring spoons

Who Lyons Raw wants to reach

Lyons Raw's customers are health-conscious Australians seeking convenient wholefood nutrition. Creators whose followers match that profile get the strongest response.

Content that fits Lyons Raw: content that matches their wellness brand voice.

Brand Stats

45%

Response Rate

Above average

~3d

Avg. Response

When they reply

What They're Looking For

Niche

sustainable, food-waste

Regions

Australia, Worldwide

Social Media

How to get on the Lyons Raw PR list

Lyons Raw works with creators of any size in Australia, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Lyons Raw

Build your pitch around 100% Strawberry Powder, the product Lyons Raw is best known for. Show how your audience overlaps with theirs (health-conscious australians seeking convenient wholefood nutrition) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in sustainable, food-waste is the closest fit. Creators who hear back usually get a reply in about 3 days, so follow up once after 10 days.

Lyons Raw PR FAQ

Does Lyons Raw send PR packages to small influencers?: Lyons Raw has no stated follower minimum, so nano and micro creators can apply.
What does Lyons Raw send in a PR package?: Their best-known product is 100% Strawberry Powder. A typical Lyons Raw PR package is worth about $50. Products retail around $16.
How do I apply to the Lyons Raw PR list?: Lyons Raw prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Lyons Raw pay creators?: Lyons Raw mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Lyons Raw work with creators in?: Lyons Raw works with creators in Australia, Worldwide.
How long does Lyons Raw take to reply?: Creators who hear back from Lyons Raw usually get a reply in about 3 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more food brands with open PR applications on the Food directory, or browse the full PR forms directory to find your next collaboration.

Lyons Raw details last updated October 2026.