Does Luxarmy send PR packages to small influencers?

Luxarmy lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Luxarmy send in a PR package?

Their best-known product is Granny Face Ski Mask. A typical Luxarmy PR package is worth about $50. Products retail around $29.

How do I apply to the Luxarmy PR list?

Luxarmy takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Luxarmy pay creators?

Luxarmy mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Luxarmy take to reply?

Creators who hear back from Luxarmy usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Luxarmy

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About Luxarmy

luxarmy

What Luxarmy sends creators

Hero product: Granny Face Ski Mask
Typical PR package value: ~$50
Average retail price: ~$29
Collaboration type: Gifted product (no fee)

Who Luxarmy wants to reach

Luxarmy's customers are women seeking premium military-inspired beauty and lifestyle products. Creators whose followers match that profile get the strongest response.

Content that fits Luxarmy: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

33%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

How to get on the Luxarmy PR list

Luxarmy works with creators from around 5K followers. Applications go through Luxarmy's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Luxarmy

Build your pitch around Granny Face Ski Mask, the product Luxarmy is best known for. Show how your audience overlaps with theirs (women seeking premium military-inspired beauty and lifestyle products) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Luxarmy PR FAQ

Does Luxarmy send PR packages to small influencers?: Luxarmy lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Luxarmy send in a PR package?: Their best-known product is Granny Face Ski Mask. A typical Luxarmy PR package is worth about $50. Products retail around $29.
How do I apply to the Luxarmy PR list?: Luxarmy takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Luxarmy pay creators?: Luxarmy mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Luxarmy take to reply?: Creators who hear back from Luxarmy usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.

Luxarmy details last updated November 2026.