Does Lululemon send PR packages to small influencers?

Lululemon lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Lululemon send in a PR package?

Their best-known product is Align Leggings. A typical Lululemon PR package is worth about $50. Products retail around $128.

How do I apply to the Lululemon PR list?

Lululemon takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Lululemon pay creators?

Lululemon runs a gifted product + affiliate commission programme.

Which countries does Lululemon work with creators in?

Lululemon works with creators in Global.

How long does Lululemon take to reply?

Creators who hear back from Lululemon usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lululemon

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Accepting PR

About Lululemon

Athletic apparel brand offering high-quality, performance-focused activewear and accessories. Known for Align leggings, sports bras, and yoga-focused designs. Athletic apparel, high-quality, performance-focused, yoga.

What Lululemon sends creators

Hero product: Align Leggings
Typical PR package value: ~$50
Average retail price: ~$128
Collaboration type: Gifted product + affiliate commission
Product types: leggings, tops

Who Lululemon wants to reach

Lululemon's customers are women 18-45 interested in fitness, wellness, and premium activewear. Creators whose followers match that profile get the strongest response.

Content that fits Lululemon: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Lululemon on social

@lululemon has 1.5M followers on TikTok across 883 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

38%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Niche

activewear

Preferred Platforms

instagram

Regions

Global

Social Media

How to get on the Lululemon PR list

Lululemon works with creators from around 10K followers on Instagram in Global. Applications go through Lululemon's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Lululemon

Build your pitch around Align Leggings, the product Lululemon is best known for. Show how your audience overlaps with theirs (women 18-45 interested in fitness, wellness, and premium activewear) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in activewear is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Lululemon PR FAQ

Does Lululemon send PR packages to small influencers?: Lululemon lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Lululemon send in a PR package?: Their best-known product is Align Leggings. A typical Lululemon PR package is worth about $50. Products retail around $128.
How do I apply to the Lululemon PR list?: Lululemon takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Lululemon pay creators?: Lululemon runs a gifted product + affiliate commission programme.
Which countries does Lululemon work with creators in?: Lululemon works with creators in Global.
How long does Lululemon take to reply?: Creators who hear back from Lululemon usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Lululemon details last updated September 2026.