Does K18 send PR packages to small influencers?

K18 lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does K18 send in a PR package?

Their best-known product is Molecular Repair Hair Mask. A typical K18 PR package is worth about $50. Products retail around $68.

How do I apply to the K18 PR list?

K18 prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does K18 pay creators?

K18 runs a gifted product + affiliate commission programme.

How long does K18 take to reply?

Creators who hear back from K18 usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

K18

Haircarek18hair.com →

Accepting PR

About K18

Biotech haircare brand using patented K18Peptide to reverse hair damage in 4 minutes. K18 creates professional-grade molecular repair treatments for all hair types.

What K18 sends creators

Hero product: Molecular Repair Hair Mask
Typical PR package value: ~$50
Average retail price: ~$68
Collaboration type: Gifted product + affiliate commission
Product types: hair masks

Who K18 wants to reach

K18's customers are consumers seeking advanced hair repair and damage restoration. Creators whose followers match that profile get the strongest response.

Content that fits K18: polished, editorial visuals with a focus on texture, finish and craftsmanship.

K18 on social

@k18hair has 287K followers on TikTok across 1,784 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Niche

haircare

Preferred Platforms

instagram, tiktok

Regions

Social Media

How to get on the K18 PR list

K18 works with creators from around 10K followers on Instagram and TikTok in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for K18

Build your pitch around Molecular Repair Hair Mask, the product K18 is best known for. Show how your audience overlaps with theirs (consumers seeking advanced hair repair and damage restoration) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in haircare is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

K18 PR FAQ

Does K18 send PR packages to small influencers?: K18 lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does K18 send in a PR package?: Their best-known product is Molecular Repair Hair Mask. A typical K18 PR package is worth about $50. Products retail around $68.
How do I apply to the K18 PR list?: K18 prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does K18 pay creators?: K18 runs a gifted product + affiliate commission programme.
Which countries does K18 work with creators in?: K18 works with creators in US.
How long does K18 take to reply?: Creators who hear back from K18 usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

K18 details last updated September 2026.