Does It's Messy (US) send PR packages to small influencers?

It's Messy (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does It's Messy (US) send in a PR package?

Their best-known product is Messy Shampoo. A typical It's Messy (US) PR package is worth about $50. Products retail around $28.

How do I apply to the It's Messy (US) PR list?

It's Messy (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does It's Messy (US) pay creators?

It's Messy (US) runs a affiliate commission on sales programme.

How long does It's Messy (US) take to reply?

Creators who hear back from It's Messy (US) usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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It's Messy (US)

Haircareitsmessy.com →

Accepting PR

About It's Messy (US)

Created by Alli Webb, the visionary behind Drybar, Messy is more than a haircare brand—it’s a new way to think about your hair. Launching exclusively at Sephora, Messy is built on one simple truth: you can get the hair you want with the hair you have.

What It's Messy (US) sends creators

Hero product: Messy Shampoo
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Affiliate commission on sales

Who It's Messy (US) wants to reach

It's Messy (US)'s customers are women seeking effortless, textured hair with quality products. Creators whose followers match that profile get the strongest response.

Content that fits It's Messy (US): fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

33%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the It's Messy (US) PR list

It's Messy (US) works with creators from around 500 followers. Applications go through It's Messy (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for It's Messy (US)

Build your pitch around Messy Shampoo, the product It's Messy (US) is best known for. Show how your audience overlaps with theirs (women seeking effortless, textured hair with quality products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

It's Messy (US) PR FAQ

Does It's Messy (US) send PR packages to small influencers?: It's Messy (US) lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does It's Messy (US) send in a PR package?: Their best-known product is Messy Shampoo. A typical It's Messy (US) PR package is worth about $50. Products retail around $28.
How do I apply to the It's Messy (US) PR list?: It's Messy (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does It's Messy (US) pay creators?: It's Messy (US) runs a affiliate commission on sales programme.
How long does It's Messy (US) take to reply?: Creators who hear back from It's Messy (US) usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

It's Messy (US) details last updated October 2026.