Does Grace & Stella send PR packages to small influencers?

Grace & Stella lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Grace & Stella send in a PR package?

Their best-known product is Eye Masks. A typical Grace & Stella PR package is worth about $50. Products retail around $28.

How do I apply to the Grace & Stella PR list?

Grace & Stella takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Grace & Stella pay creators?

Grace & Stella mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Grace & Stella take to reply?

Creators who hear back from Grace & Stella usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Grace & Stella

Skincaregraceandstella.com →

Accepting PR

About Grace & Stella

Grace Stella is a clean beauty and self-care brand known for fun, effective skincare and body care essentials. Their vegan, cruelty-free products focus on hydration, glow, and easy at-home spa-like routines.

What Grace & Stella sends creators

Hero product: Eye Masks
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Grace & Stella wants to reach

Grace & Stella's customers are women 20-45 seeking clean, effective skincare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Grace & Stella: fun, personality-led content: trends, humour and quick cuts work well.

Grace & Stella on social

@graceandstella has 58K followers on TikTok across 894 posts. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

55%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Grace & Stella PR list

Grace & Stella works with creators from around 500 followers. Applications go through Grace & Stella's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Grace & Stella

Build your pitch around Eye Masks, the product Grace & Stella is best known for. Show how your audience overlaps with theirs (women 20-45 seeking clean, effective skincare solutions) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Grace & Stella PR FAQ

Does Grace & Stella send PR packages to small influencers?: Grace & Stella lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Grace & Stella send in a PR package?: Their best-known product is Eye Masks. A typical Grace & Stella PR package is worth about $50. Products retail around $28.
How do I apply to the Grace & Stella PR list?: Grace & Stella takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Grace & Stella pay creators?: Grace & Stella mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Grace & Stella take to reply?: Creators who hear back from Grace & Stella usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more skincare brands with open PR applications on the Skincare directory, or browse the full PR forms directory to find your next collaboration.

Grace & Stella details last updated September 2026.