Does Goodness Lover send PR packages to small influencers?

Goodness Lover lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Goodness Lover send in a PR package?

Their best-known product is Gut Health Supplement. A typical Goodness Lover PR package is worth about $50. Products retail around $45.

How do I apply to the Goodness Lover PR list?

Goodness Lover takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Goodness Lover pay creators?

Goodness Lover mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Goodness Lover take to reply?

Creators who hear back from Goodness Lover usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Goodness Lover

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Accepting PR

About Goodness Lover

At Goodness Lover, we believe that a healthy gut is the foundation for a vibrant and energized life. Founded by husband and wife team and gut health advocates, Sarah Otto (nutritionist) and Matt Potts, our mission is to help you unlock the power

What Goodness Lover sends creators

Hero product: Gut Health Supplement
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Goodness Lover wants to reach

Goodness Lover's customers are health-conscious adults prioritizing gut health and wellness. Creators whose followers match that profile get the strongest response.

Content that fits Goodness Lover: content that matches their wellness brand voice.

Brand Stats

41%

Response Rate

Above average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Goodness Lover PR list

Goodness Lover works with creators from around 500 followers. Applications go through Goodness Lover's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Goodness Lover

Build your pitch around Gut Health Supplement, the product Goodness Lover is best known for. Show how your audience overlaps with theirs (health-conscious adults prioritizing gut health and wellness) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Goodness Lover PR FAQ

Does Goodness Lover send PR packages to small influencers?: Goodness Lover lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Goodness Lover send in a PR package?: Their best-known product is Gut Health Supplement. A typical Goodness Lover PR package is worth about $50. Products retail around $45.
How do I apply to the Goodness Lover PR list?: Goodness Lover takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Goodness Lover pay creators?: Goodness Lover mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Goodness Lover take to reply?: Creators who hear back from Goodness Lover usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

Goodness Lover details last updated October 2026.