Does Flakes send PR packages to small influencers?

Flakes has no stated follower minimum, so nano and micro creators can apply.

What does Flakes send in a PR package?

Their best-known product is Night Shift. A typical Flakes PR package is worth about $50. Products retail around $38.

How do I apply to the Flakes PR list?

Flakes prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Flakes pay creators?

Flakes mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Flakes work with creators in?

Flakes works with creators in US.

How long does Flakes take to reply?

Creators who hear back from Flakes usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Flakes

Haircarebyeflakes.com →

Pitch Flakes with Polly — free See 208 similar brands that send PR →

About Flakes

Anti-dandruff shampoo and conditioner formulated for men with 2% pyrithione zinc, MCT oil, and natural fragrance. Dermatologist designed and tested, free from sulfates and harsh ingredients.

What Flakes sends creators

Hero product: Night Shift
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)
Product types: shampoos, conditioners, hair serums, scalp brushes

Who Flakes wants to reach

Flakes's customers are men dealing with dandruff and scalp health concerns. Creators whose followers match that profile get the strongest response.

Content that fits Flakes: content that matches their casual brand voice.

Brand Stats

37%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

mens-grooming, clean-beauty

Regions

Social Media

How to get on the Flakes PR list

Flakes works with creators of any size in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Flakes

Build your pitch around Night Shift, the product Flakes is best known for. Show how your audience overlaps with theirs (men dealing with dandruff and scalp health concerns) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Content in mens-grooming, clean-beauty is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Flakes PR FAQ

Does Flakes send PR packages to small influencers?: Flakes has no stated follower minimum, so nano and micro creators can apply.
What does Flakes send in a PR package?: Their best-known product is Night Shift. A typical Flakes PR package is worth about $50. Products retail around $38.
How do I apply to the Flakes PR list?: Flakes prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Flakes pay creators?: Flakes mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Flakes work with creators in?: Flakes works with creators in US.
How long does Flakes take to reply?: Creators who hear back from Flakes usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

Flakes details last updated November 2026.