Does Firstday send PR packages to small influencers?

Firstday lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Firstday send in a PR package?

Their best-known product is First Day - Kids' 3-in-1 Pre+ Post+ Probiotic. A typical Firstday PR package is worth about $50. Products retail around $28.

How do I apply to the Firstday PR list?

Firstday takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Firstday pay creators?

Firstday mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Firstday take to reply?

Creators who hear back from Firstday usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Firstday

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About Firstday

Our mission is to support your family's health and happiness with real science and wholesome ingredients. Discover why First Day has become a daily essential for almost a million households.

What Firstday sends creators

Hero product: First Day - Kids' 3-in-1 Pre+ Post+ Probiotic
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Firstday wants to reach

Firstday's customers are health-conscious families seeking science-backed supplements. Creators whose followers match that profile get the strongest response.

Content that fits Firstday: content that matches their wellness brand voice.

Brand Stats

37%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Firstday PR list

Firstday works with creators from around 5K followers. Applications go through Firstday's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Firstday

Build your pitch around First Day - Kids' 3-in-1 Pre+ Post+ Probiotic, the product Firstday is best known for. Show how your audience overlaps with theirs (health-conscious families seeking science-backed supplements) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Firstday PR FAQ

Does Firstday send PR packages to small influencers?: Firstday lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Firstday send in a PR package?: Their best-known product is First Day - Kids' 3-in-1 Pre+ Post+ Probiotic. A typical Firstday PR package is worth about $50. Products retail around $28.
How do I apply to the Firstday PR list?: Firstday takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Firstday pay creators?: Firstday mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Firstday take to reply?: Creators who hear back from Firstday usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

Firstday details last updated November 2026.