Does Caring.com (US) send PR packages to small influencers?

Caring.com (US) lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Caring.com (US) send in a PR package?

Their best-known product is Family Advisor Service. A typical Caring.com (US) PR package is worth about $50.

How do I apply to the Caring.com (US) PR list?

Caring.com (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Caring.com (US) pay creators?

Caring.com (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Caring.com (US) take to reply?

Creators who hear back from Caring.com (US) usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Caring.com (US)

Wellnesscaring.com →

Pitch Caring.com (US) with Polly — free See 411 similar brands that send PR →

About Caring.com (US)

Caring.com is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones. Our mission: to help the helpers. We provide personal, one-on-one guidance with a Family Advisor,

What Caring.com (US) sends creators

Hero product: Family Advisor Service
Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)

Who Caring.com (US) wants to reach

Caring.com (US)'s customers are adult children caring for aging parents and elderly relatives. Creators whose followers match that profile get the strongest response.

Content that fits Caring.com (US): content that matches their wellness brand voice.

Brand Stats

44%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Caring.com (US) PR list

Caring.com (US) works with creators from around 5K followers. Applications go through Caring.com (US)'s own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Caring.com (US)

Build your pitch around Family Advisor Service, the product Caring.com (US) is best known for. Show how your audience overlaps with theirs (adult children caring for aging parents and elderly relatives) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Caring.com (US) PR FAQ

Does Caring.com (US) send PR packages to small influencers?: Caring.com (US) lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Caring.com (US) send in a PR package?: Their best-known product is Family Advisor Service. A typical Caring.com (US) PR package is worth about $50.
How do I apply to the Caring.com (US) PR list?: Caring.com (US) takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Caring.com (US) pay creators?: Caring.com (US) mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Caring.com (US) take to reply?: Creators who hear back from Caring.com (US) usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more wellness brands with open PR applications on the Wellness directory, or browse the full PR forms directory to find your next collaboration.

Caring.com (US) details last updated October 2026.