Does Candid send PR packages to small influencers?

Candid lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Candid send in a PR package?

Their best-known product is CandidPro Clear Aligners. A typical Candid PR package is worth about $50. Products retail around $2000.

How do I apply to the Candid PR list?

Candid takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Candid pay creators?

Candid mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Candid take to reply?

Creators who hear back from Candid usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Candid

Wellnesscandidco.com →

Accepting PR

About Candid

Candid makes doctor-directed clear aligners for adults wanting straighter, healthier smiles.

What Candid sends creators

Hero product: CandidPro Clear Aligners
Typical PR package value: ~$50
Average retail price: ~$2000
Collaboration type: Gifted product (no fee)

Who Candid wants to reach

Candid's customers are adults seeking teeth alignment through doctor-directed clear aligner therapy. Creators whose followers match that profile get the strongest response.

Content that fits Candid: content that matches their wellness brand voice.

Brand Stats

39%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Candid PR list

Candid works with creators from around 500 followers. Applications go through Candid's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Candid

Build your pitch around CandidPro Clear Aligners, the product Candid is best known for. Show how your audience overlaps with theirs (adults seeking teeth alignment through doctor-directed clear aligner therapy) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Candid PR FAQ

Does Candid send PR packages to small influencers?: Candid lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Candid send in a PR package?: Their best-known product is CandidPro Clear Aligners. A typical Candid PR package is worth about $50. Products retail around $2000.
How do I apply to the Candid PR list?: Candid takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Candid pay creators?: Candid mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Candid take to reply?: Creators who hear back from Candid usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more wellness brands with open PR applications on the Wellness directory, or browse the full PR forms directory to find your next collaboration.

Candid details last updated October 2026.