Does Canary send PR packages to small influencers?

Canary lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Canary send in a PR package?

Their best-known product is Canary Wellness Supplements. A typical Canary PR package is worth about $50. Products retail around $45.

How do I apply to the Canary PR list?

Canary takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Canary pay creators?

Canary mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Canary take to reply?

Creators who hear back from Canary usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Canary

Supplementstakecanary.com →

Accepting PR

About Canary

Canary makes science-backed supplements for preventative health and wellness.

What Canary sends creators

Hero product: Canary Wellness Supplements
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who Canary wants to reach

Canary's customers are health-conscious individuals seeking science-backed wellness solutions. Creators whose followers match that profile get the strongest response.

Content that fits Canary: content that matches their wellness brand voice.

Brand Stats

42%

Response Rate

Above average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Canary PR list

Canary works with creators from around 500 followers. Applications go through Canary's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Canary

Build your pitch around Canary Wellness Supplements, the product Canary is best known for. Show how your audience overlaps with theirs (health-conscious individuals seeking science-backed wellness solutions) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Canary PR FAQ

Does Canary send PR packages to small influencers?: Canary lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Canary send in a PR package?: Their best-known product is Canary Wellness Supplements. A typical Canary PR package is worth about $50. Products retail around $45.
How do I apply to the Canary PR list?: Canary takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Canary pay creators?: Canary mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Canary take to reply?: Creators who hear back from Canary usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more supplements brands with open PR applications on the Supplements directory, or browse the full PR forms directory to find your next collaboration.

Canary details last updated October 2026.