Does BASE-K send PR packages to small influencers?

BASE-K lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does BASE-K send in a PR package?

Their best-known product is Scalp Ritual Collection. A typical BASE-K PR package is worth about $50. Products retail around $68.

How do I apply to the BASE-K PR list?

BASE-K takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does BASE-K pay creators?

BASE-K runs a affiliate commission on sales programme.

How long does BASE-K take to reply?

Creators who hear back from BASE-K usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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BASE-K

Haircarebasekbeauty.com →

Accepting PR

About BASE-K

BASE-K is a luxury Korean scalp and haircare brand rooted in ritual. Inspired by headspa traditions and powered by clinically effective ingredients, we help you grow stronger, fuller hair from the root up — with calm, care, and intention.

What BASE-K sends creators

Hero product: Scalp Ritual Collection
Typical PR package value: ~$50
Average retail price: ~$68
Collaboration type: Affiliate commission on sales

Who BASE-K wants to reach

BASE-K's customers are women 25-45 seeking premium scalp health and fuller hair. Creators whose followers match that profile get the strongest response.

Content that fits BASE-K: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

47%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the BASE-K PR list

BASE-K works with creators from around 500 followers. Applications go through BASE-K's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for BASE-K

Build your pitch around Scalp Ritual Collection, the product BASE-K is best known for. Show how your audience overlaps with theirs (women 25-45 seeking premium scalp health and fuller hair) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

BASE-K PR FAQ

Does BASE-K send PR packages to small influencers?: BASE-K lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does BASE-K send in a PR package?: Their best-known product is Scalp Ritual Collection. A typical BASE-K PR package is worth about $50. Products retail around $68.
How do I apply to the BASE-K PR list?: BASE-K takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does BASE-K pay creators?: BASE-K runs a affiliate commission on sales programme.
How long does BASE-K take to reply?: Creators who hear back from BASE-K usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

BASE-K details last updated October 2026.