Does Baby Shusher send PR packages to small influencers?

Baby Shusher lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Baby Shusher send in a PR package?

Their best-known product is Baby Shusher. A typical Baby Shusher PR package is worth about $50. Products retail around $30.

How do I apply to the Baby Shusher PR list?

Baby Shusher takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Baby Shusher pay creators?

Baby Shusher mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Baby Shusher take to reply?

Creators who hear back from Baby Shusher usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Baby Shusher

Babybabyshusher.com →

Accepting PR

About Baby Shusher

Shusher offers award-winning sound machines and wellness products that help babies, kids, and adults sleep better. Known for the original Baby Shusher, our line includes smart sleep tools designed to bring calm, rest, and routine to families everywhere.

What Baby Shusher sends creators

Hero product: Baby Shusher
Typical PR package value: ~$50
Average retail price: ~$30
Collaboration type: Gifted product (no fee)

Who Baby Shusher wants to reach

Baby Shusher's customers are parents and caregivers seeking better sleep solutions for babies. Creators whose followers match that profile get the strongest response.

Content that fits Baby Shusher: content that matches their wellness brand voice.

Baby Shusher on social

@babyshusher has 19K followers on Instagram across 1,196 posts. Study their recent posts before pitching so your idea matches what they already publish.

sound machine, night light, portable enough to survive every stroller wa · Instagram
we couldn't have said it better ourselves 🧡 #BabyShusher #ShusherFirefly · Instagram
sterile, drug-free, does more than you'd think! nasal care, piercing car · Instagram

Brand Stats

55%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Baby Shusher PR list

Baby Shusher works with creators from around 500 followers. Applications go through Baby Shusher's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Baby Shusher

Build your pitch around Baby Shusher, the product Baby Shusher is best known for. Show how your audience overlaps with theirs (parents and caregivers seeking better sleep solutions for babies) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Baby Shusher PR FAQ

Does Baby Shusher send PR packages to small influencers?: Baby Shusher lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Baby Shusher send in a PR package?: Their best-known product is Baby Shusher. A typical Baby Shusher PR package is worth about $50. Products retail around $30.
How do I apply to the Baby Shusher PR list?: Baby Shusher takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Baby Shusher pay creators?: Baby Shusher mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Baby Shusher take to reply?: Creators who hear back from Baby Shusher usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more baby brands with open PR applications on the Baby directory, or browse the full PR forms directory to find your next collaboration.

Baby Shusher details last updated September 2026.