Does Athleta send PR packages to small influencers?

Athleta lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Athleta send in a PR package?

Their best-known product is Power Leggings. A typical Athleta PR package is worth about $50. Products retail around $78.

How do I apply to the Athleta PR list?

Athleta takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Athleta pay creators?

Athleta mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Athleta work with creators in?

Athleta works with creators in US, Worldwide.

How long does Athleta take to reply?

Creators who hear back from Athleta usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Athleta

Activewearathleta.gap.com →

Accepting PR

About Athleta

Athleta designs clothing that integrates performance and technical features for active women and girls. From running and yoga to swimming and hiking or athleisure – our clothing supports whatever moves & inspires you.

What Athleta sends creators

Hero product: Power Leggings
Typical PR package value: ~$50
Average retail price: ~$78
Collaboration type: Gifted product (no fee)

Who Athleta wants to reach

Athleta's customers are women seeking versatile activewear for yoga, fitness, and everyday wear. Creators whose followers match that profile get the strongest response.

Content that fits Athleta: content that matches their wellness brand voice.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Athleta PR list

Athleta works with creators from around 10K followers in US, Worldwide. Applications go through Athleta's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Athleta

Build your pitch around Power Leggings, the product Athleta is best known for. Show how your audience overlaps with theirs (women seeking versatile activewear for yoga, fitness, and everyday wear) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Athleta PR FAQ

Does Athleta send PR packages to small influencers?: Athleta lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Athleta send in a PR package?: Their best-known product is Power Leggings. A typical Athleta PR package is worth about $50. Products retail around $78.
How do I apply to the Athleta PR list?: Athleta takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Athleta pay creators?: Athleta mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Athleta work with creators in?: Athleta works with creators in US, Worldwide.
How long does Athleta take to reply?: Creators who hear back from Athleta usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.

Athleta details last updated September 2026.