Does Amika send PR packages to small influencers?

Amika lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Amika send in a PR package?

Their best-known product is perk up dry shampoo. A typical Amika PR package is worth about $80. Products retail around $29.

How do I apply to the Amika PR list?

Use the contact details on this page to reach the Amika PR team with your media kit and a content idea.

Does Amika pay creators?

Amika mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Amika work with creators in?

Amika works with creators in Worldwide.

How long does Amika take to reply?

Creators who hear back from Amika usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Amika

Haircareloveamika.com →

Accepting PR

About Amika

all hair is welcome: 11 collections for every hair concerns no matter ethnicity, age or gender.

What Amika sends creators

Hero product: perk up dry shampoo
Typical PR package value: ~$80
Average retail price: ~$29
Collaboration type: Gifted product (no fee)

Who Amika wants to reach

Amika's customers are women seeking professional haircare for all hair types. Creators whose followers match that profile get the strongest response.

Content that fits Amika: fun, personality-led content: trends, humour and quick cuts work well.

Amika on social

@amika has 707K followers on Instagram across 609 posts. Study their recent posts before pitching so your idea matches what they already publish.

✨whimsical, ethereal goddess✨ was the assignment at Alice + Olivia’s Spr · Instagram
at amika, creativity has always been at the heart of our approach to car · Instagram
the mane act is on it’s way to austin 🤠 join us for an immersive pop-up · Instagram

Brand Stats

35%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide

Social Media

How to get on the Amika PR list

Amika works with creators from around 500 followers in Worldwide. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Amika

Build your pitch around perk up dry shampoo, the product Amika is best known for. Show how your audience overlaps with theirs (women seeking professional haircare for all hair types) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Amika PR FAQ

Does Amika send PR packages to small influencers?: Amika lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Amika send in a PR package?: Their best-known product is perk up dry shampoo. A typical Amika PR package is worth about $80. Products retail around $29.
How do I apply to the Amika PR list?: Use the contact details on this page to reach the Amika PR team with your media kit and a content idea.
Does Amika pay creators?: Amika mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Amika work with creators in?: Amika works with creators in Worldwide.
How long does Amika take to reply?: Creators who hear back from Amika usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more haircare brands with open PR applications on the Haircare directory, or browse the full PR forms directory to find your next collaboration.

Amika details last updated September 2026.