Does ALURA send PR packages to small influencers?

ALURA has no stated follower minimum, so nano and micro creators can apply.

What does ALURA send in a PR package?

Their best-known product is Captivate Shorts. A typical ALURA PR package is worth about $50. Products retail around $49.

How do I apply to the ALURA PR list?

ALURA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does ALURA pay creators?

ALURA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does ALURA work with creators in?

ALURA works with creators in US, Canada, UK, Australia.

How long does ALURA take to reply?

Creators who hear back from ALURA usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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ALURA

Activewearalurafit.com →

Accepting PR

About ALURA

Women's activewear brand specializing in leggings, shorts, sports bras and matching gym sets designed for women who lift. Founded by Erin Boddy to celebrate strength and provide sculpted fits for muscular physiques.

What ALURA sends creators

Hero product: Captivate Shorts
Typical PR package value: ~$50
Average retail price: ~$49
Collaboration type: Gifted product (no fee)
Product types: leggings, shorts, sports bras, gym sets

Who ALURA wants to reach

ALURA's customers are women who lift weights and prioritize strength training. Creators whose followers match that profile get the strongest response.

Content that fits ALURA: high-energy, attention-grabbing content with strong hooks in the first second.

Brand Stats

38%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Niche

activewear, fitness

Regions

US, Canada, UK, Australia

Social Media

How to get on the ALURA PR list

ALURA works with creators of any size in US, Canada, UK, Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for ALURA

Build your pitch around Captivate Shorts, the product ALURA is best known for. Show how your audience overlaps with theirs (women who lift weights and prioritize strength training) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Content in activewear, fitness is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

ALURA PR FAQ

Does ALURA send PR packages to small influencers?: ALURA has no stated follower minimum, so nano and micro creators can apply.
What does ALURA send in a PR package?: Their best-known product is Captivate Shorts. A typical ALURA PR package is worth about $50. Products retail around $49.
How do I apply to the ALURA PR list?: ALURA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does ALURA pay creators?: ALURA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does ALURA work with creators in?: ALURA works with creators in US, Canada, UK, Australia.
How long does ALURA take to reply?: Creators who hear back from ALURA usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more activewear brands with open PR applications on the Activewear directory, or browse the full PR forms directory to find your next collaboration.

ALURA details last updated October 2026.