Does Allbirds send PR packages to small influencers?

Allbirds lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Allbirds send in a PR package?

Their best-known product is Tree Runner NZ. A typical Allbirds PR package is worth about $50. Products retail around $95.

How do I apply to the Allbirds PR list?

Allbirds prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Allbirds pay creators?

Allbirds mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Allbirds work with creators in?

Allbirds works with creators in Worldwide, US.

How long does Allbirds take to reply?

Creators who hear back from Allbirds usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Allbirds

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Accepting PR

About Allbirds

Allbirds is a footwear and apparel brand known for creating comfortable, sustainable shoes from natural materials like merino wool and eucalyptus. A certified B Corp committed to reducing carbon footprint.

What Allbirds sends creators

Hero product: Tree Runner NZ
Typical PR package value: ~$50
Average retail price: ~$95
Collaboration type: Gifted product (no fee)
Product types: sneakers

Who Allbirds wants to reach

Allbirds's customers are eco-conscious consumers seeking sustainable, comfortable everyday footwear. Creators whose followers match that profile get the strongest response.

Content that fits Allbirds: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

Sustainable Fashion, Footwear

Preferred Platforms

instagram

Regions

Worldwide, US

Social Media

How to get on the Allbirds PR list

Allbirds works with creators from around 500 followers on Instagram in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Allbirds

Build your pitch around Tree Runner NZ, the product Allbirds is best known for. Show how your audience overlaps with theirs (eco-conscious consumers seeking sustainable, comfortable everyday footwear) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in Sustainable Fashion, Footwear is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Allbirds PR FAQ

Does Allbirds send PR packages to small influencers?: Allbirds lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Allbirds send in a PR package?: Their best-known product is Tree Runner NZ. A typical Allbirds PR package is worth about $50. Products retail around $95.
How do I apply to the Allbirds PR list?: Allbirds prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Allbirds pay creators?: Allbirds mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Allbirds work with creators in?: Allbirds works with creators in Worldwide, US.
How long does Allbirds take to reply?: Creators who hear back from Allbirds usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

Allbirds details last updated July 2026.