Your Local Guide to Landing Australian Brand PR

Calling all Australian creators! While global brands are great, partnering with local Aussie companies can lead to incredibly authentic collaborations that truly resonate with your audience. Many fantastic Australian brands are actively looking for local influencers and creators to showcase their products. We've compiled a list of Aussie favourites known for sending PR packages and working with creators like you in 2026. For creators looking to expand beyond Australia, check out our guide to US brands that send PR to micro-influencers.

Top Aussie Brands Sending PR Packages in 2026

From skincare heroes to fashion staples, here are some Australian brands to add to your pitch list. Remember to check their websites directly for the latest application info or contact details!

1. Mecca Brands (Mecca Cosmetica, Mecca Max): Australia's beauty powerhouse. They frequently collaborate with local beauty influencers across various tiers.
2. Go-To Skincare: Zoë Foster Blake's beloved skincare brand known for its fun branding and effective products. They have a strong creator community.
3. Frank Body: Famous for their original coffee scrub, now with a full range of body care. Known for UGC-heavy campaigns.
4. Bondi Sands: The iconic Australian self-tanning brand with global reach. They regularly work with lifestyle and beauty creators.
5. Cotton On Group (Cotton On, Typo, Rubi): Fast fashion and lifestyle giant. Look for ambassador programs or direct outreach opportunities.
6. Showpo: Online fashion retailer popular with a younger demographic. They have a well-established influencer program.
7. Koala: Trendy furniture and mattress brand known for clever marketing. They partner with lifestyle and home decor creators.
8. July: Stylish and durable luggage brand. A great fit for travel creators based in Australia.
9. Kmart Australia: While budget-focused, their 'Kmart Hacks' and home styling content is huge. They partner with savvy home and lifestyle creators.
10. Edible Beauty Australia: Natural skincare and wellness brand focusing on ingestible beauty. Perfect for wellness and beauty creators.
11. Who Gives A Crap: Eco-friendly toilet paper and household goods brand with a strong ethical mission. They partner with creators who align with their values.
12. Modibodi: Leading Australian brand for period and leak-proof apparel. They work with creators promoting body positivity and sustainability.

How to Get PR Packages in Australia: Your Complete Step-by-Step Guide

Getting PR packages from Australian brands might seem challenging, but with the right strategy, you can land collaborations with your favourite Aussie companies. Here's your comprehensive guide to getting PR packages in Australia in 2026.

Step 1: Build a Strong Foundation

Before reaching out to brands, ensure your social media presence is polished and professional:

• Consistent Content: Post regularly (3-5 times per week) with high-quality photos and videos that showcase your unique style and niche.
• Engage Authentically: Respond to comments, engage with your audience, and build a genuine community around your content.
• Define Your Niche: Whether it's beauty, fashion, lifestyle, travel, or wellness, having a clear niche helps brands understand if you're a good fit.
• Showcase Australian Products: If you already use Aussie brands, feature them naturally in your content to show genuine interest.

Step 2: Create a Professional Media Kit

Your media kit is your professional resume. Include:

• Audience Demographics: Highlight that a significant portion of your followers are Australian (this is a huge selling point for local brands).
• Engagement Rates: Showcase your engagement rate (aim for 3-6% or higher for micro-influencers).
• Content Examples: Include 3-5 of your best-performing posts.
• Platform Breakdown: Show your follower counts and engagement across Instagram, TikTok, YouTube, etc.
• Previous Collaborations: If you've worked with brands before, include case studies or testimonials.

Need help creating one? Check out our free media kit template guide.

Step 3: Research Australian Brands

Not all brands are right for every creator. Research brands that:

• Align with Your Values: Partner with brands whose mission and products you genuinely believe in.
• Match Your Niche: Beauty creators should focus on skincare and makeup brands, while lifestyle creators might target home decor or fashion brands.
• Have Active PR Programs: Look for brands that regularly work with influencers (check their social media for creator collaborations).
• Are the Right Size: Smaller Australian brands might be more accessible for micro-influencers, while larger brands often have established programs.

Use the list above as your starting point, then expand by following Australian brands in your niche on social media.

Step 4: Reach Out Strategically

There are several ways to connect with Australian brands:

• PR Application Forms: Many brands have dedicated PR application forms on their websites. Fill these out completely with your media kit attached.
• Email Outreach: Find the brand's PR or marketing email (usually found in their website footer or Instagram bio) and send a personalized pitch.
• Social Media Engagement: Engage authentically with brands on Instagram and TikTok. Tag them in posts, comment thoughtfully, and build a relationship before pitching.
• Platform Discovery: Use platforms like Newcollab to post your content ideas and let brands discover and bid on your projects.

Step 5: Craft the Perfect Pitch

When reaching out, your pitch should:

• Be Personal: Mention specific products you love and why you're excited about the brand.
• Highlight Your Australian Audience: Emphasize that your followers are primarily Australian, which is valuable for local brands.
• Show Value: Explain what you'll create (unboxing video, review, styling content, etc.) and how it aligns with their goals.
• Include Your Media Kit: Attach your professional media kit or include key stats in the email.
• Be Professional but Friendly: Match the brand's tone—some Aussie brands appreciate a more casual, authentic approach.

Step 6: Follow Up (But Don't Be Pushy)

If you don't hear back within 1-2 weeks, send a polite follow-up email. Many PR teams are busy, and a gentle reminder can help. However, if you don't hear back after 2-3 follow-ups, it's time to move on to other brands.

Step 7: Deliver Exceptional Content

Once you receive a PR package:

• Create High-Quality Content: Take time to create beautiful, engaging content that showcases the products authentically.
• Follow Brand Guidelines: If the brand provided specific requirements (hashtags, mentions, etc.), follow them exactly.
• Engage with the Brand: Tag them, respond to their comments, and show genuine appreciation.
• Share Results: If your content performs well, share the analytics with the brand—this can lead to paid collaborations.

Tips for Pitching Aussie Brands

Local brands often value community and authenticity even more than global giants. When pitching:

• Highlight Your Local Audience: Emphasize the percentage of your followers based in Australia.
• Show Genuine Love: Mention specific Aussie products you already use and love (if applicable).
• Understand the Vibe: Reference local trends or cultural nuances in your pitch.
• Prepare Your Media Kit: Ensure your media kit is polished and includes your Australian audience stats.

Conclusion: Connect with Brands Down Under

The Australian creator economy is vibrant and growing. Partnering with local brands can lead to amazing, authentic collaborations that resonate deeply with your audience. Use this list as your starting point, but remember the most efficient way to connect is often letting brands discover *you*. Post your creative project ideas on Newcollab and let the best Aussie brands bid for your next piece of content.